inertia fitness
content, web & performance foundations
November 2025
inertia had the hard part figured out: a strong community, great coaches, and a real culture.
what was needed was a unified brand, content and web experience -
creating a solid foundation to support smarter, more effective paid performance.
visual system
The goal wasn’t to “rebrand” — it was to unify and elevate what already worked.
Established a clearer, more consistent design language across all platforms
Refined how the brand shows up on Instagram and paid placements
Balanced polish with Inertia’s existing community-driven tone
web experience
(UI / UX)
The website focus was on clarity, consistency, and flow - turning brand and content into a website that supports real-world decisions.
The Inertia website was refined to better reflect the brand and guide users through a clearer, more confident journey — improving structure, navigation, and content hierarchy to support both member experience and lead generation.
paid advertising (Meta)
For a gym with community and longevity at the forefront, we needed a precise approach to paid advertising.
Focused on sustainability, clarity, and learnings that compound over time. We rebuilt the Inertia funnel, introducing a tiered system. Leads and user behaviour are now measured with accuracy and give a far better picture of the acquisition journey. The style of content for the ads switched from cheap traffic initiatives to fully aligned, thoughtful, high-value content that first educates cold audiences, then hits specific emotional pain points with warm retargeting. This approach ensures Meta learns a higher quality audience that leads the way for efficient and effective conversion campaigns.
like what we did here?
Book in a chat and find out how Common Room can bring it all together for you.