October 2025
strataverra
brand design + marketing website development
“Strataverra began as a project management platform designed to simplify complex workflows. The challenge was shaping a brand and website that could communicate that value clearly - structured, credible, and built to scale with the product.”
brand design
The Strataverra brand was designed to feel simple, structured and assured.
The brand treatment was all about clarity and progression. A stacked tick motif signals momentum, paired with a fluid blue gradient to suggest movement and flow. This is anchored by a clean, geometric sans-serif, aligning the identity with established tech conventions. The system was designed as a foundation - built to grow and adapt as the product develops.
brand in practice
Once the system was established, it was applied in physical space to test how it behaves at scale. Stationery and environmental mockups ensure the brand’s clarity, structure and confidence translate seamlessly beyond the screen.
The marketing website was designed as a practical entry point into the product.
web development
Rather than a traditional sales-led approach, the site centres around an assessment that helps potential clients understand their current project management performance. Based on a user’s responses, the experience delivers a dynamic result and tailored call to action: lower scores prompt a direct conversation with the Strataverra team, while stronger scores unlock educational webinar content. I was responsible for developing the site end-to-end, integrating the assessment and building the dynamic results logic to ensure the experience felt considered, useful and genuinely value-led.
like what we did here?
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