Sourced Food Co.
Website, platform integration and ongoing growth support
We partnered with Sourced Food Co. to build a conversion-focused ecommerce experience that brings their clean, protein-rich sauces to life online. From UX and design to platform integration and ongoing growth support, we created a foundation built for everyday impact.
The challenge
Sourced had an incredible product, but their story was getting lost in a crowded category of supplements and sauces.
They needed a website that clearly communicated the benefits, made it easy to shop, and supported ongoing growth across content, campaigns and conversions.
Our approach
We built a modern, minimal and conversion-focused Shopify store grounded in clarity and trust. We integrated the full marketing stack, established analytics, and continue to optimise the experience to drive stronger engagement and sales.
The outcome
A clean, purposeful ecommerce experience that reflects Sourced’s brand and values, and a connected growth stack that helps the team make smarter decisions and keep improving month after month.
The website
A conversion-focused Shopify experience built around clarity.
The site needed to do more than look polished. It had to explain a new product category, make the range easy to understand, guide customers toward the right starting point and support paid, organic and email activity from day one.
Bundle-led conversion
A clearer path to the best first purchase.
The mixed bundle was positioned as the easiest entry point into the range, with clear value framing, product breakdowns and benefit-led content designed to reduce friction before checkout.
- Bundle-first messaging to simplify the first purchase decision.
- Clear savings, contents and flavour information above the fold.
- Product education layered throughout the page without slowing the journey.
Founder-led story
A strong about page built to create trust, context and category understanding.
Product rationale
Supporting sections that explain the problem, the thinking and the product logic.
Transparent product detail
Clear flavour, nutrition and ingredient pathways to support buyer confidence.
Tomato product page
Product-specific styling, offer structure and purchase options built for conversion.
Mayo product page
A flavour-specific product experience with consistent structure and visual logic.
BBQ product page
A flexible product template that keeps the range cohesive while giving each flavour space.
Mobile experience
Designed for the way customers actually shop.
The mobile experience was built around fast comprehension, clear CTAs and product education that remains easy to scan on smaller screens.
