Founder Portfolio · Brand System
Boonah Brewing Co.
A regional brewery identity built around place, nostalgia and a simple promise: the beer tastes better in Boonah.
Boonah Brewing Co.
Marketing Executive, Ghanem Group
Lead designer on the project.Brand identity, logo system, typography, illustration, campaign lockups and real-world rollout
The brief
Create a brewery brand with a sense of place.
Boonah Brewing Co needed an identity that felt local, characterful and easy to carry across a working brewery environment. The brand had to sit comfortably alongside the Commercial Hotel while still feeling like its own distinctive beer-led experience.
The direction drew from Boonah’s regional setting, the Scenic Rim landscape and the visual language of old country-town signage — creating a brand system that feels nostalgic without becoming novelty.
Primary wordmark & marks
Secondary lockups
Scenic Rim artwork
Typography system
Colour palette
Applications
Built to feel at home in a country pub.
The identity was designed to extend well beyond the logo itself. From brewery window vinyl and poster artwork through to tap decals, every touchpoint carried the same regional character while remaining flexible enough for day-to-day use.
Combining the logo system, Scenic Rim illustrations and a restrained colour palette created a visual language that could move comfortably between heritage-inspired advertising, signage and brewery collateral without losing recognition.
