Founder Portfolio

Selected work
by Jim.

A curated collection of branding, digital experiences and campaign work delivered across hospitality, food, fitness and lifestyle brands. This portfolio brings together selected projects completed both independently through Common Room Studio and throughout my previous in-house roles.

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Built across studio and in-house environments.

Every project shown here represents my personal contribution to strategy, design and implementation. Where work was completed as part of an in-house team, my role is clearly identified within the case study.

Focus

Hospitality, food, fitness & local brands

Scope

Brand identity, websites, menus, campaigns & digital systems

Role

Creative direction, design, build, rollout & optimisation

Capability 01

Brand Systems

Creating brand and design systems that feel distinctive, commercially useful and built for real-world rollout across identity, packaging, menus, campaigns and customer touchpoints.

Byblos brand identity
Brand Refresh Hospitality Identity System

Byblós

Phoenician-inspired identity system and visual rollout for a flagship Lebanese venue.
Boonah Brewing Co brewery window vinyl
Brand Development Brewery Real-world Rollout

Boonah Brewing Co.

A regional brewery identity built around place, nostalgia and the Scenic Rim.
Luc Lac Rieslingfreak wine label
Packaging Design Wine Label Launch Asset

Luc Lac × Rieslingfreak

Limited-edition wine label created as a memorable launch piece for Luc Lac.
Blackbird Melbourne hospitality brand
Hospitality Brand Print Venue Touchpoints

Blackbird Melbourne

Brand expression across print, web and in-venue touchpoints for a premium restaurant environment.

Next chapter

The studio built from this work.

These projects shaped the foundation for Common Room — a studio bringing together brand, web and growth for ambitious businesses.

Explore Common Room work →